THE REAL ROLEX NEWS OF 2025: ROLEX LAND-DWELLER
2025 marks a historic moment for Rolex with the launch of the new Rolex Land-Dweller, presented as a world premiere at the prestigious Watches & Wonders event in Geneva. This model represents a significant turning point for the brand, combining technical innovation and refined design, and is positioned as one of the most anticipated new arrivals of the year.
A DESIGN THAT RECALLS THE PAST
The Land-Dweller immediately stands out for its integrated bracelet, a tribute to historic Rolex models like the Oysterquartz from the 1970s. This stylistic choice, rare for the brand, recalls the elegance of iconic watches like the Audemars Piguet Royal Oak, but with an unmistakable Rolex touch. The bracelet, called the "Flat Jubilee," features polished center links and satin-finished side links, with a hidden Crownclasp that ensures aesthetic continuity and practicality.
TECHNICAL INNOVATION: CALIBRE 7135
At the heart of the Land-Dweller is the new self-winding Caliber 7135 movement, a technological masterpiece that took over ten years to develop. This high-frequency (5 Hz) caliber introduces the innovative Dynapulse escapement system, crafted from silicon and designed to improve energy efficiency and precision. With 39 jewels and a 66-hour power reserve, the movement is visible through a transparent sapphire caseback, a rarity for Rolex.
STYLISH DETAILS AND FINE MATERIALS
The Land-Dweller is available in two sizes, 36 mm and 40 mm, and in a variety of materials:
Rosolare Bianco (steel and white gold) starting from £12,250.
Everose gold (18K) with pure white dial, starting from £36,900.
950 platinum with ice blue dial, for a regal look, starting from £50,800.
The dial features a honeycomb finish achieved using a femtosecond laser, adding depth and elegance to the design. Luminous Chromalight hands and indices ensure readability even in low-light conditions.
A WATCH FOR EVERYDAY USE
Despite its refinement, the Land-Dweller is designed to be a watch for everyday wear. At just 9.7 mm thick, it is the thinnest Oyster Perpetual model ever produced by Rolex, yet it retains the brand's signature robustness thanks to its screw-lock crown and water resistance to 100 metres.
CONCLUSIONS
The Rolex Land-Dweller represents a perfect balance between tradition and innovation. With 31 patents (18 of which are exclusive), this model redefines the standards of contemporary watchmaking, offering uncompromising performance and a design that captures the essence of modern luxury. If you're an enthusiast or collector, be prepared: availability will be limited, but this watch promises to become a timeless classic.
