Puma CEO Arne Freundt steps down after 14 years due to strategic differences
Puma CEO Arne Freundt will leave the company on April 11 after 14 years of service in various leadership roles. The decision was made due to "diverging strategic visions" between Freundt and Puma's Supervisory Board.
New CEO: Arthur Hoeld
Freundt's successor will be Arthur Hoeld, a former Adidas executive with 26 years of experience in the sports industry. Hoeld will take over as CEO and Chairman of the Management Board of Puma on July 1st. During the transition period, the Supervisory Board will govern the company.
Introduction and motivations
Freundt's resignation follows a period of disappointing financial results for Puma. After announcing its growth forecast for 2025, the company's stock price fell significantly, returning to 2016 levels. Despite efforts to reorganize the company and partner with high-profile athletes, the Board of Directors has decided to change its strategic direction.
Reactions and perspectives
Freundt expressed gratitude for the support he received during his tenure and expressed optimism about Puma's future. Arthur Hoeld, for his part, expressed enthusiasm for joining the "Puma family," emphasizing the importance of sporting authenticity and innovative product offerings for the company's future.
