BOUTICON JOURNAL

Arabic perfumes are conquering the world of luxury perfumery thanks to their intensity, sophistication and centuries-old tradition. These fragrances are not just a passing fad, but represent a true sensory journey through the Middle East, with precious ingredients such as oud, amber and musk that create a unique and lasting olfactory experience. HISTORY AND TRADITION Arab perfumery has an ancient and fascinating history, with roots dating back thousands of years. The intense and persistent aromas of these perfumes have always been associated with luxury and refinement, used to adorn palaces and caravans in the desert. Today, brands such as Lattafa, Amouage and Ajmal continue to carry on this tradition, creating fragrances that are true works of olfactory art. PRECIOUS INGREDIENTS Arab perfumes are distinguished by the use of rare and precious ingredients. Oud, for example, is a resin extracted from a rare tree and has a rich, earthy smell. Other key ingredients include amber, musk, sandalwood, and spices such as saffron and cinnamon. These elements create complex, enveloping accords that evolve over time, leaving an unmistakable trail. POPULARITY AND TRENDS In 2025, Arabic perfumes are more popular than ever, thanks to their ability to offer a unique and long-lasting sensory experience. Fragrances such as Lattafa Khamrah and Amouage Reflection Man are particularly loved for their elegance and intensity. The trend towards more natural and authentic fragrances has further increased the demand for these perfumes, which are considered symbols of luxury and elegance. BRANDS TO WATCH Some of the most interesting brands to follow in the world of Arabian perfumes include: Lattafa : Known for fragrances such as Khamrah and Eclaire , which combine sweet and spicy elements in a unique way. Amouage : A luxury brand from Oman, famous for creations such as Reflection Man , which embodies luxury and sophistication. Ajmal : Known for intense fragrances such as Dahn Al Oud , which represent the pure essence of Arabian olfactory culture. CONCLUSION Arabic perfumes represent a new frontier in the world of luxury fragrances, offering a unique experience that combines tradition, sophistication and intensity. With their ability to evoke stories and exotic atmospheres, these perfumes are winning the hearts of many lovers of luxury perfumery. If you are looking for a fragrance that makes you feel special and allows you to stand out, Arabian perfumes are definitely a choice to consider.

THE REAL ROLEX NEWS OF 2025: ROLEX LAND-DWELLER 2025 marks a historic moment for Rolex with the launch of the new  Rolex Land-Dweller  , presented as a world premiere at the prestigious Watches & Wonders event in Geneva. This model represents a significant turning point for the brand, combining technical innovation and refined design, and is positioned as one of the most anticipated new arrivals of the year. A DESIGN THAT RECALLS THE PAST The Land-Dweller immediately stands out for its  integrated bracelet  , a tribute to historic Rolex models such as the Oysterquartz of the 1970s. This stylistic choice, rare for the brand, recalls the elegance of iconic watches such as the Audemars Piguet Royal Oak, but with a unique Rolex touch. The bracelet, called "Flat Jubilee", features polished central links and satin-finished lateral links, with a hidden Crownclasp that ensures aesthetic continuity and practicality. TECHNICAL INNOVATION: CALIBRE 7135 At the heart of the Land-Dweller is the new automatic movement  Calibre 7135  , a technological masterpiece that took over ten years to develop. This high-frequency (5 Hz) calibre introduces the innovative  Dynapulse  escapement system, made of silicon and designed to improve energy efficiency and precision. With 39 jewels and a 66-hour power reserve, the movement is visible through a transparent sapphire caseback, a rarity for Rolex. DETAILS OF FINE STYLES AND MATERIALS The Land-Dweller is available in two sizes,  36 mm  and  40 mm  , and in a variety of materials: Rosolare Bianco (steel and white gold) starting at £12,250. Everose gold (18K) with a clean white dial, starting at £36,900. Platinum 950 with an ice blue dial, for a regal look, starting at £50,800. The dial features a honeycomb finish achieved using a femtosecond laser, which adds depth and elegance to the design. The luminous Chromalight hands and indexes ensure readability even in low-light conditions. A WATCH FOR EVERYDAY USE Despite its refinement, the Land-Dweller is designed to be a watch for everyday wear. At just  9.7 mm thick  , is the thinnest Oyster Perpetual model ever produced by Rolex, but it retains the brand's signature robustness thanks to its screw-down crown and water resistance to 100 meters. CONCLUSIONS The Rolex Land-Dweller represents a perfect balance between tradition and innovation. With 31 patents (including 18 exclusive ones), this model redefines the standards of contemporary watchmaking by offering uncompromising performance and a design that captures the essence of modern luxury. If you are an enthusiast or collector, be prepared: availability will be limited, but this watch promises to become a timeless classic.

Puma: CEO Arne Freundt steps down after 14 years due to strategic differences Puma CEO Arne Freundt will step down from the company on April 11 after 14 years of service in various management roles. The decision was made due to "diverging strategic views" between Freundt and Puma's Supervisory Board. New CEO: Arthur Hoeld Succeeding Freundt will be Arthur Hoeld, a former Adidas executive with 26 years of experience in the sports industry. Hoeld will take over the role of CEO and Chairman of the Management Board of Puma effective July 1.  During the transition period, the Supervisory Board will lead the company. Background and Rationale Freundt's resignation follows a period of disappointing financial results for Puma. After announcing its growth forecast for 2025, the company's shares fell significantly, returning to 2016 levels.  Despite efforts to reorganize the company and partnerships with high-profile athletes, the Board of Directors decided to change its strategic direction. Reactions and Outlook Freundt expressed gratitude for the support he received during his tenure and said he was optimistic about the future of Puma.  Arthur Hoeld, on the other hand, expressed enthusiasm for joining the "Puma family", stressing the importance of sporting authenticity and innovative product offerings for the future of the company. 

Massimo Bottura at Vinitaly: A Tribute to the Food and Wine Excellence of Emilia-Romagna This year, Vinitaly is transformed into a unique stage to celebrate the thirtieth anniversary of Osteria Francescana, Massimo Bottura's renowned restaurant. From 6 to 9 April, in the heart of Pavilion 1 of Veronafiere, Bottura will be the ambassador of the flavours and food and wine excellence of Emilia-Romagna. This edition of Vinitaly is particularly special, as for the first time a starred restaurant will be hosted within the exhibition pavilions. Valorisation of Emilia-Romagna Wines The Emilia-Romagna region presents itself with a renewed image, thanks to the collaboration between Enoteca Regionale, Regione Emilia-Romagna and APT Servizi Emilia-Romagna. This joint effort aims to position the quality of regional wines at an ever higher level. With 80 exhibiting companies, the wines of Emilia-Romagna will be the protagonists of the event, offering innovative gastronomic pairings, such as those proposed by Massimo Bottura. Emilia-Romagna: A United Region According to the regional councilor for Agriculture and Agri-food Alessio Mammi, Emilia-Romagna is unique in its kind, being the only region that takes its name from a road that unites everyone, from Piacenza to Rimini. Wine is an integral part of the territory's identity, thanks to the work of local producers and businesses. This edition of Vinitaly is the perfect opportunity to renew the region's message, emphasizing the quality of its wines and their ability to pair perfectly with local cuisine. Award for Massimo Bottura and the Francescana Family To celebrate the thirtieth anniversary of Osteria Francescana, the president of Veronafiere, Federico Bricolo, announced that Massimo Bottura and the Francescana Family will receive a new award established by Vinitaly. This recognition is a tribute to Bottura's commitment to promoting the food and wine excellence of Emilia-Romagna and to enhancing the synergy between cuisine and viticulture.