BOUTIQUE JOURNAL

Arabian perfumes are conquering the world of luxury perfumery thanks to their intensity, sophistication, and centuries-old tradition. These fragrances are not just a passing fad, but a true sensory journey through the Middle East, with precious ingredients like oud, amber, and musk creating a unique and lasting olfactory experience. HISTORY AND TRADITION Arabian perfumery has an ancient and fascinating history, with roots stretching back thousands of years. The intense and lingering aromas of these perfumes have always been associated with luxury and refinement, used to adorn palaces and desert caravans. Today, brands like Lattafa, Amouage, and Ajmal continue this tradition, creating fragrances that are true works of olfactory art. PRECIOUS INGREDIENTS Arabian perfumes are distinguished by the use of rare and precious ingredients. Oud, for example, is a resin extracted from a rare tree and has a rich, earthy scent. Other key ingredients include amber, musk, sandalwood, and spices like saffron and cinnamon. These elements create complex and enveloping accords that evolve over time, leaving an unmistakable trail. POPULARITY AND TRENDS In 2025, Arabic perfumes are more popular than ever, thanks to their ability to offer a unique and lasting sensory experience. Fragrances like Lattafa Khamrah and Amouage Reflection Man are particularly appreciated for their elegance and intensity. The trend toward more natural and authentic fragrances has further increased the demand for these perfumes, considered symbols of luxury and elegance. BRANDS TO WATCH Some of the most interesting brands to follow in the world of Arabic perfumes include: Lattafa: Known for fragrances such as Khamrah and Eclaire, which uniquely combine sweet and spicy elements. Amouage: A luxury brand from Oman, famous for creations such as Reflection Man, which embodies luxury and sophistication. Ajmal: Known for intense fragrances such as Dahn Al Oud, which represent the pure essence of Arabian olfactory culture. CONCLUSION Arabian perfumes represent a new frontier in the world of luxury fragrances, offering a unique experience that combines tradition, refinement, and intensity. With their ability to evoke exotic stories and atmospheres, these scents are winning the hearts of many luxury perfume lovers. If you're looking for a fragrance that makes you feel special and allows you to stand out, Arabian perfumes are definitely a choice worth considering.

THE REAL ROLEX NEWS OF 2025: ROLEX LAND-DWELLER 2025 marks a historic moment for Rolex with the launch of the new Rolex Land-Dweller, presented as a world premiere at the prestigious Watches & Wonders event in Geneva. This model represents a significant turning point for the brand, combining technical innovation and refined design, and is positioned as one of the most anticipated new arrivals of the year. A DESIGN THAT RECALLS THE PAST The Land-Dweller immediately stands out for its integrated bracelet, a tribute to historic Rolex models like the Oysterquartz from the 1970s. This stylistic choice, rare for the brand, recalls the elegance of iconic watches like the Audemars Piguet Royal Oak, but with an unmistakable Rolex touch. The bracelet, called the "Flat Jubilee," features polished center links and satin-finished side links, with a hidden Crownclasp that ensures aesthetic continuity and practicality. TECHNICAL INNOVATION: CALIBRE 7135 At the heart of the Land-Dweller is the new self-winding Caliber 7135 movement, a technological masterpiece that took over ten years to develop. This high-frequency (5 Hz) caliber introduces the innovative Dynapulse escapement system, crafted from silicon and designed to improve energy efficiency and precision. With 39 jewels and a 66-hour power reserve, the movement is visible through a transparent sapphire caseback, a rarity for Rolex. STYLISH DETAILS AND FINE MATERIALS The Land-Dweller is available in two sizes, 36 mm and 40 mm, and in a variety of materials: Rosolare Bianco (steel and white gold) starting from £12,250. Everose gold (18K) with pure white dial, starting from £36,900. 950 platinum with ice blue dial, for a regal look, starting from £50,800. The dial features a honeycomb finish achieved using a femtosecond laser, adding depth and elegance to the design. Luminous Chromalight hands and indices ensure readability even in low-light conditions. A WATCH FOR EVERYDAY USE Despite its refinement, the Land-Dweller is designed to be a watch for everyday wear. At just 9.7 mm thick, it is the thinnest Oyster Perpetual model ever produced by Rolex, yet it retains the brand's signature robustness thanks to its screw-lock crown and water resistance to 100 metres. CONCLUSIONS The Rolex Land-Dweller represents a perfect balance between tradition and innovation. With 31 patents (18 of which are exclusive), this model redefines the standards of contemporary watchmaking, offering uncompromising performance and a design that captures the essence of modern luxury. If you're an enthusiast or collector, be prepared: availability will be limited, but this watch promises to become a timeless classic.

Puma CEO Arne Freundt steps down after 14 years due to strategic differences Puma CEO Arne Freundt will leave the company on April 11 after 14 years of service in various leadership roles. The decision was made due to "diverging strategic visions" between Freundt and Puma's Supervisory Board. New CEO: Arthur Hoeld Freundt's successor will be Arthur Hoeld, a former Adidas executive with 26 years of experience in the sports industry. Hoeld will take over as CEO and Chairman of the Management Board of Puma on July 1st. During the transition period, the Supervisory Board will govern the company. Introduction and motivations Freundt's resignation follows a period of disappointing financial results for Puma. After announcing its growth forecast for 2025, the company's stock price fell significantly, returning to 2016 levels. Despite efforts to reorganize the company and partner with high-profile athletes, the Board of Directors has decided to change its strategic direction. Reactions and perspectives Freundt expressed gratitude for the support he received during his tenure and expressed optimism about Puma's future. Arthur Hoeld, for his part, expressed enthusiasm for joining the "Puma family," emphasizing the importance of sporting authenticity and innovative product offerings for the company's future.

Massimo Bottura at Vinitaly: a tribute to Emilia-Romagna's food and wine excellence This year, Vinitaly will be transformed into a unique stage to celebrate the thirtieth anniversary of Osteria Francescana, Massimo Bottura's renowned restaurant. From April 6 to 9, in the heart of Pavilion 1 at Veronafiere, Bottura will be an ambassador for the flavors and food and wine excellence of Emilia-Romagna. This edition of Vinitaly is particularly special, as it will be the first time a Michelin-starred restaurant will be hosted within the exhibition halls. Promoting the wines of Emilia-Romagna Emilia-Romagna presents itself with a revamped image, thanks to the collaboration between the Regional Wine Shop, the Emilia-Romagna Region, and the Emilia-Romagna Tourist Board. This joint effort aims to elevate the quality of regional wines to an ever-higher level. With 80 exhibitors, Emilia-Romagna wines will be the stars of the event, featuring innovative food pairings, such as those proposed by Massimo Bottura. Emilia-Romagna: a United Region According to Alessio Mammi, Regional Councilor for Agriculture and Agri-Food, Emilia-Romagna is unique, being the only region named after a road that connects all of it, from Piacenza to Rimini. Wine is an integral part of the region's identity, thanks to the work of local producers and businesses. This edition of Vinitaly is the perfect opportunity to renew the region's message, highlighting the quality of its wines and their ability to pair perfectly with local cuisine. Award to Massimo Bottura and the Franciscan Family To celebrate the thirtieth anniversary of Osteria Francescana, Veronafiere President Federico Bricolo announced that Massimo Bottura and the Francescana Family will receive a new award established by Vinitaly. This recognition pays tribute to Bottura's commitment to promoting the food and wine excellence of Emilia-Romagna and enhancing the synergy between cuisine and viticulture.